Men’s fashion in India is changing fast. A few years ago, most men didn’t give much thought to their underwear. It was simply something you wore because you had to. Comfort mattered, but style rarely did. Most wardrobes were filled with basic white, black, or grey innerwear that served only one purpose.
But today, the story is completely different.
In 2026, men’s innerwear has become a part of personal style. Just like shirts, shoes, or watches, underwear is now seen as an extension of personality. Modern men are more confident, more expressive, and more open to experimenting with bold and stylish designs.
One of the biggest trends leading this transformation is printed underwear.
From playful lip prints to bold animal patterns, from sporty stripes to quirky graphics, printed innerwear is becoming the new normal. Brands like Panteazy are at the forefront of this movement, offering designs that combine comfort, confidence, and individuality.
Let’s explore the biggest printed underwear trends every man should know in 2026.
Why Printed Underwear Is Becoming So Popular
There are several reasons behind the rise of printed underwear in India.
1. Changing Mindset of Indian Men
Modern Indian men are more style-conscious than ever. Social media, fashion influencers, and global trends have encouraged men to pay attention to every part of their outfit—including what they wear underneath.
Innerwear is no longer hidden fashion. It is part of self-expression.
2. Rise of Direct-to-Consumer Brands
New-age brands are focusing on comfort, design, and personality. Instead of just selling basic products, they are creating underwear that feels exciting to wear.
This shift has made printed underwear more accessible and popular.
3. Comfort Meets Style
Earlier, men had to choose between comfort and style. Now, modern fabrics allow both. Stretchable materials, soft modal blends, and breathable cotton-spandex combinations make printed underwear just as comfortable as basic styles.
1. Bold Graphic Prints Are Taking Over
Gone are the days of plain white or solid black underwear. In 2026, graphic prints are dominating men’s innerwear collections.
These include:
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Abstract patterns
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Animal prints
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Geometric designs
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Pop art inspired graphics
Men today want something that feels exciting, even if it’s worn under regular clothes.
Popular example
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Snake print designs
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Leopard patterns
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Statement front prints
These designs are especially popular among:
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College students
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Gym-goers
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Party lovers
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Fashion-conscious men
2. Playful and Fun Printed Styles
Indian men are also embracing fun and expressive prints. Instead of serious or minimal designs, many are choosing:
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Lip prints
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Cartoon patterns
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Quirky graphics
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Novelty designs
These styles are especially popular among:
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Young professionals
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Couples
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Men buying innerwear as gifts
They add personality without being over the top.
3. Animal Prints Are Back in Style
Animal prints have returned strongly in men’s fashion, especially in innerwear.
Popular choices:
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Leopard print
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Snake print
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Abstract animal patterns
These prints give a bold, confident look and are perfect for men who like statement styles.
4. Printed Frenchie Briefs for Everyday Comfort
Frenchie-style briefs are extremely popular in India because they:
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Offer better support
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Feel comfortable in hot weather
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Work well under slim-fit clothes
In 2026, the trend is shifting from plain Frenchies to printed Frenchie briefs.
Popular patterns:
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Side stripes
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Lips prints
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Military prints
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Geometric patterns
5. Printed Swimwear for Pool and Beach
With more men traveling and posting on social media, printed swimwear has become a major trend.
In 2026, swim briefs are:
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Brighter
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More playful
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Pattern-heavy
Popular swimwear prints:
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Rainbow stripes
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Cartoon patterns
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Dog prints
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Abstract graphics
6. Printed Brief Boxers for Daily Wear
For men who want comfort with style, printed brief boxers are the perfect balance.
They offer:
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More coverage than briefs
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Better support than boxers
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Stylish printed designs
Popular styles:
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Front design prints
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Military prints
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Graphic patterns
7. Minimal Prints for Subtle Style
Not every man wants loud designs. Some prefer subtle printed styles like:
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Thin stripes
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Tone-on-tone patterns
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Small graphic details
These styles are perfect for:
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Office wear
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Daily use
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Men trying prints for the first time
8. Stretch Fabric with Printed Designs
Another major trend in 2026 is the combination of:
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Stretch fabrics
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Printed designs
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Breathable materials
Men now want:
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Soft fabrics
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Flexible fits
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Stylish patterns
This makes printed underwear suitable for:
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Long office hours
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Gym sessions
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Travel
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Daily wear
Why Printed Underwear Is So Popular in India
There are several reasons behind this trend.
1. Social media influence
Men are more aware of fashion trends through Instagram and influencers.
2. Rise of D2C brands
Indian brands like Panteazy are offering:
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Unique designs
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Bold patterns
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Modern fits
3. Changing mindset
Younger men see innerwear as:
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A fashion choice
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A confidence booster
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A form of self-expression
How to Choose the Right Printed Underwear
Here are some simple tips:
1. Start with subtle prints
If you’re new to printed styles, begin with:
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Side stripes
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Small patterns
2. Choose the right fabric
Look for:
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Cotton blends
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Modal fabrics
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Stretch spandex
3. Pick the right fit
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Briefs for support
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Boxers for comfort
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Frenchies for daily wear
Best Printed Underwear Styles at Panteazy
At Panteazy, you can find:
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Printed brief boxers
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Animal print Frenchies
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Graphic briefs
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Printed swimwear
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Fun couple underwear
These styles are designed for:
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Indian climate
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Daily comfort
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Modern fashion preferences
What’s Next in Printed Underwear Trends
Looking ahead, we’ll see:
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Neon prints
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Digital art patterns
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Personalized prints
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Limited edition collections
Printed underwear will continue to grow as a major fashion category for men.
Final Thoughts
Printed underwear has transformed men's innerwear from a basic necessity to a fashion statement. In 2026, men are choosing styles that reflect their personality, confidence, and lifestyle.
From bold animal prints to playful graphics and stylish stripes, printed underwear offers countless possibilities. It allows men to express themselves while remaining comfortable all day long.
For modern Indian men, innerwear is no longer a hidden fashion statement; it's a part of everyday confidence.





